Specialist motorcycle recruitment — US & UK
The right hire changes everything.
Search Forty Four partners with motorcycle manufacturers and premium brands to find commercial and leadership talent that understands the industry — its culture, its customers, and where it's going.
The challenge.Motorcycle brands are hiring for a world most recruiters don't understand.The industry is no longer competing on product alone. Customer experience, digital capability, community and cultural relevance have become as important as what's in the crate.That means hiring leaders who can build modern commercial functions inside businesses with deep heritage — people who get the culture, speak to the customer, and know how to grow a brand that riders actually believe in.Finding them through a generalist recruiter is slow, expensive, and rarely works. They don't know the landscape. They don't know who's who. And they can't have the conversations that matter.
Our approachFewer mandates. Higher conviction.We don't work every brief that comes in. We take on a selective number of searches at any one time — so every client gets the founder's full attention, from the first conversation to the final placement. No handoffs. No juniors. No volume play.
What we recruit forCommercial & Transformation Leadership
Director, VP and C-suite hiring across commercial growth, revenue leadership and business transformation. For brands building the next chapter.Marketing & Brand
Brand, content, partnerships and community leadership. Finding the people who can build brands that riders trust — and competitors respect.eCommerce & Digital
Digital commerce, CRM, customer growth and online experience. Leaders who can close the gap between the showroom floor and the screen.Technology, Product & Strategy
Technology leadership and specialist hiring across digital product, software, data and customer platforms. For the brands investing in what comes next.
Why Search Forty FourIndustry focus
Exclusively motorcycle. We know the brands, the culture, and the talent market — because it's all we do.Founder-led
Every search is run by the founder. You brief once. The same person finds your candidate.Targeted search
Proactive outreach to the right people — not job board posts and inbox floods. We find candidates who aren't looking.Long-term relationships
We work with a small number of clients and invest in understanding their business properly. This is not a transactional model.
How we work20% of first-year base salary. No placement, no fee.90-day guarantee. If it doesn't work out, we replace the candidate at no charge.Contingent. Selective mandates — we only take on searches we're confident we can fill.
Start a conversationTell us about the role you can't afford to get wrong.We keep conversations confidential and there's no obligation on either side. If we're the right fit, you'll know quickly.